How an SSL Could Help Your SEO
Google is an every changing and evolving force that we continually try to crack. What we do know, is that Google’s top priority is your customers. One aspect that is becoming increasingly important to your customers is security. Adding an SSL to your website will definitely increase the security of your site, and will also help boost your SEO.
What is an SSL?
An SSL or Secure Sockets Layer is the protocol that HTTPS uses for secure communication between your browser and any web server. An SSL secures confidential information to prevent unauthorized access through an additional layer of security. It guarantees that your computer and the web server are the only ones to see what data is transmitted. In the past, any website that wasn’t housing confidential information such as credit card information did not require an SSL.
When you go to a website, you will know if it is using an SSL based on HTTP/HTTPS, and your browser will also display a “lock” symbol to let you know if the site is secure or not. Google’s Chrome browser goes so far as to display a red “X” for HTTP site, to blatantly show that the site is not secure. Some of your visitors could misinterpret this as a broken site and therefore leave.
Does having an SSL increase your Search Engine rankings?
Short Answer: Yes.
Google prefers sites that are secure and trusted because Google cares about your users and what they want. Adding an SSL certificate doesn’t carry as high of a rank as quality content, but it does boast a small benefit according to Google. Any small feat you can accomplish to help your rankings is going to be of benefit to your website. Especially when looking at Google’s past, not having an SSL in the future could result in a penalization (but that’s just our opinion!). Additionally, there are no cons to switching to HTTPS. As long as the SSL is setup correctly, then there are no disadvantages to adding an SSL. So, there is no real reason to not have an SSL, especially if it can help you.