Don’t be a Ray Kinsella marketer
“If you build it, they will come” worked like a charm for Kevin Costner’s character Ray Kinsella in Field of Dreams. But to my knowledge that’s about the only time it has. Proactive and consistent marketing has long been recognized as a key ingredient for success. How many businesses can you think of that have been successful without online marketing? How many of us can just hang an “Open” sign on our door and just sit back and watch the money come rolling in?
Like the classic paradox of the tree falling in the forest, can a business really be innovative, unique or potentially game-changing if nobody is invited to bear witness?
Sharing your business is part of being in business and it’s another instance where fighting reality won’t get you anywhere.
Before you tell yourself, “I’m not any good at marketing,” or “I can’t afford marketing,” or “I don’t understand marketing,” consider what the real cost of those statements are and how they mesh with your goal of owning a thriving business.