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Step 1 of 3

33%
  • lets talk NUMBERS

  • Including all sales/marketing expenses
  • Your revenue minus cost of sales and cost of goods/services sold taken as a percentage of total revenue
  • Your revenue minus all sales and cost of sales and cost of goods/services sold and all operating expenses taken as a percentage of total revenue
  • tell us about your CLIENTS

  • Note that this should not be individual item sales, but transactions. For example, if your business is a coffee shop, we are not looking for the number of coffees you sold last year, we're looking for the number of times the register rang. Or, if you run a plumbing service, we are not looking for the total number of billable hours performed, but rather the total number of invoices sent.
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  • Use your billing system or POS data to come up with an average. If your business performs a lot of transactions, you may need to base this calculation on a sample size.
  • If you have good data to draw from, take an average from a representative sample of real customer data. If you have any industry data available on average client retention rates, you can use that, or if your business is based on a limited geography, you can use the assumption that Americans move every 4-5 years on average.
  • your business DYNAMICS

  • 1: I try not to take risks and I'm primarily concerned about my budget. 5: I MUST hit my sales targets this year and I'll spend more to get there.
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    Calculations

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Step 1 of 3

33%

lets talk NUMBERS

Including all sales/marketing expenses
Your revenue minus cost of sales and cost of goods/services sold taken as a percentage of total revenue
Your revenue minus all sales and cost of sales and cost of goods/services sold and all operating expenses taken as a percentage of total revenue

tell us about your CLIENTS

In a service model, we would usually look at the number of months that a relationship lasts, looking at all of the customers that have left over the past 1-3 years (or as many years as you need to go back to get a good sample size) and averaging the number of months that they stayed with you before leaving.

your business DYNAMICS

1: I try not to take risks and I'm primarily concerned about my budget. 5: I MUST hit my sales targets this year and I'll spend more to get there.
Hidden

Calculations

Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
This field is for validation purposes and should be left unchanged.