Stop WASTING MONEY on
FAILED MARKETING tactics:

Our Unified Marketing System™ protects your
ROI with a proven process for success

Introducing UMS™

How risky is our investment in marketing? What if we don't get enough leads? What sort of ROI should we expect? Why does the relationship between marketing and sales seem disconnected? Why doesn't my marketing team understand what's important?

These questions center on common issues in many organizations that describe marketing efforts that keep falling short. Fortunately, there's now a better way to manage marketing so that goals are met, revenue grows, progress is clear, and money isn''t wasted. We call this process the Unified Marketing System™(UMS for short) and it will help you deliver a functional marketing plan designed to set and achieve realistic goals and improve itself over time.

Leveraging UMS in your business allows you to:

UMS Resources TO Level up your marketing effort

Our simple 5-minute diagnostic will show you what is working and where there are gaps in your marketing approach.

Managing a marketing and sales process successfully is not easy and even the most attentive, most talented business leaders struggle at times to wrangle a machine that feels nebulous and difficult to measure or objectify. But fortunately, it is possible to meter your success in a consistent and objective way. We've documented all the ingredients necessary to achieve this in our Unified Marketing System™ and this short evaluation will help you identify the areas within sales and marketing that need the most work and provide recommendations of how to move forward.

How much will it cost to fund your sales goals and what does ROI look like long term?

Most businesspeople are familiar with the concept of Return on Investment or ROI for short. The concept is simple: when you invest in a specific task or effort you want to quantify the benefit of that expenditure in dollars.

Our ROI calculator provides a good starting point and an in-depth report. Our Unified Marketing System™ provides additional detail and context.

Our simple 5-minute diagnostic will show you what is working and where there are gaps in your marketing approach.

Managing a marketing and sales process successfully is not easy and even the most attentive, most talented business leaders struggle at times to wrangle a machine that feels nebulous and difficult to measure or objectify. But fortunately, it is possible to meter your success in a consistent and objective way. We've documented all the ingredients necessary to achieve this in our Unified Marketing System™ and this short evaluation will help you identify the areas within sales and marketing that need the most work and provide recommendations of how to move forward.

How much will it cost to fund your sales goals and what does ROI look like long term?

Most businesspeople are familiar with the concept of Return on Investment or ROI for short. The concept is simple: when you invest in a specific task or effort you want to quantify the benefit of that expenditure in dollars.

Our ROI calculator provides a good starting point and an in-depth report. Our Unified Marketing System™ provides additional detail and context.

LET'S TALK ABOUT UMS​™

Do you have questions about how to implement UMS™ in your business?

Undertaking a new marketing system can feel overwhelming, but we are here to help! If you would like more details on the UMS™ process visit our FAQ and Resources.

How UMS Relates to your business

Common questions and concerns about estound's Unified Marketing System™

The Unified Marketing System (UMS) is a sustainable and scalable method for profitable marketing in your organization. This process helps identify and avoid the dissonance between what you say you want (i.e., “We need another warship”) and the inner desires that are hard to ignore (i.e., “I want to build a monument to my own greatness that can also serve as a warship”).

UMS is a linear process without a true “end.” The 13 Questions in the process are asked and answered across four different phases of activity. Each phase focuses on different types of work that contribute to the greater plan. Each question builds on the previous one, but if you can’t answer a question, then addressing it later is possible. Progressing through each question helps you determine which marketing activities will best serve your customers.

When you reach the last of the 13 Questions, work backwards to troubleshoot efforts that did not fulfill expectations. Doing this also helps you adjust any assumptions that may have been incorrect. You can also repeat the process from the start (do a soft reset), thus re-committing to your organization’s goals and resetting the next phase of your strategy. Over time, repetition happens faster and comes more naturally to you.

Among other things, answering the 13 Questions will help you create the following:

  •  A true purpose and goal for your marketing activity
  • A common set of objectives and stated milestones to help you track and achieve them
  • A way to describe the differences and similarities between what it is like for you to sell and your customers to purchase
  • A thorough understanding of who your customers are, what makes them tick, and how they make purchasing decisions
  • A method for valuing your customers and understanding what it will cost to attract
    more of them
  • A marketing budget designed specifically to fund your goals
  • Marketing messages that will resonate with your customers
  • A plan to make your relationships with buyers and customers more profitable
  • A portfolio of marketing tactics to help complete your goals
  • An understanding of how to adjust and refine your marketing program over time

As you begin this process, some questions might feel uncomfortable or give you pause. You may think, “What does this have to do with marketing?” By the time you have progressed to the end, though, you will see how each step builds on the previous one—and discover how understanding can gel with this approach.

All too often nowadays, marketing operates in a silo. In a more functional environment, marketing and sales would work together and in cooperation with the entire executive team. Marketing’s goals should be the organization’s goals and vice versa. The “Unified” name is more than a descriptor; it’s a reflection of how success happens.

It depends on your approach. Some will undoubtedly use this book as a “marketing boot camp” and try to fly through it in a week. Perfectionists who dot every “i” and cross every “t” might take the better part of a year to get through a full draft of their UMS work. But speed and quality rarely come together, and perfection is both expensive and unattainable.

While initially working through these materials should take about three months, fully implementing UMS should take about a year, depending on the time spent researching. The rest of the year, you’ll focuses on adjusting, refining, and working with your team to optimize the processes, develop a rhythm, and understand how much progress is possible.

It’s a myth that B2B and B2C are different animals. Creating strategies for one versus the other is not innately different. When it comes to leading and managing marketing, the fundamentals for both are virtually identical. It’s the tactics at the end of the process that make them different.

If the success of your business lies in your customer relationships—and if growth is tied to your ability to scale your relationships and relationship-building process—then UMS is a great fit. But if your business is purely transactional or commodity-based (when competition is based on price and/or availability with no customer loyalty), then UMS may not be the best approach.

Buy the Unified Marketing System™ guide book today:

This unabridged guide to UMS details:

  •  How to define long and short-term success
  •   How to run a successful marketing meeting
  •   How to best reach your target customer
  •   How to budget towards your goals
  •   How to plan a successful marketing campaign
  •   How to choose the right tactics
  •   How to measure your success
  •   How to strategically adjust based on results

 

We provide the methods, exercises, insight, and templates to help you avoid costly mistakes while planning for a profitable future. 

$4995