This unabridged guide to UMS details:
- How to define long and short-term success
- How to run a successful marketing meeting
- How to best reach your target customer
- How to budget towards your goals
- How to plan a successful marketing campaign
- How to choose the right tactics
- How to measure your success
- How to strategically adjust based on results
We provide the methods, exercises, insight, and templates to help you avoid costly mistakes while planning for a profitable future.