Unfortunately, the answer is usually “no,” and you quickly pivot to the next assortment of tactics, what if you advertise on Facebook, what if you get that billboard, what if you buy marketing automation software, and so on. Your marketing is not lacking because of your choice of tactics— success is not a lottery ticket or a roulette table.
Success happens when you set objectives that align with your organization’s success, when your budget aligns with achieving those objectives, and that budget is used to fund the right tactics aimed at the right people.
The Unified Marketing System™ (UMS) shows you how to do exactly that, step by step.
UMS provides a standardized set of strategies, best practices, and customizable templates allowing any business to concept/build/deploy customer-centric marketing plans and tactics and effectively/objectively measure success.
Most importantly though UMS serves as a constant reminder that marketing is a process that never really ends. We do this dance over and over again, learning, improving, gaining efficiencies, and rolling with whatever unexpected punches come our way.
None of this implies perfection, no baseball player maintains a 1.000 batting average, no investor always picks the right stock, no courier delivers on-time every time. The purpose of having a consistent approach though — the reason we keep performing the dance — is not that we want to, or ever can guarantee success, but simply to increase the chances of success by minimizing the risk of failure.
This unabridged guide to UMS details:
We provide the methods, exercises, insight, and templates to help you avoid costly mistakes while planning for a profitable future.
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