success isn't a magic trick.
It isn’t a secret recipe, or a lottery either: it’s a carefully choreographed dance we perform every day.
Of course, even the most practiced dancers, athletes, and performers make mistakes. Sometimes even the most carefully, the most thoughtfully crafted strategy goes awry. Or, as Mike Tyson famously put it, “Everyone has a plan until they get punched in the mouth.”
But what if you had a plan that anticipated that punch? What if your plan could account for the reality that plans tend to be imperfect? What if you had a plan that was designed to be adaptive to the reactions of others?
We built our Unified Marketing System™ (UMS) around those ideas exactly: the necessity of adaptation and the need to interact WITH your market, not onto it.
UMS provides a standardized set of strategies, best practices, and customizable templates allowing any business to concept/build/deploy customer-centric marketing plans and tactics and effectively/objectively measure success.
Where is your marketing approach succeeding or failing?
Most importantly though, the nature of UMS as a “cycle” serves as a constant reminder that marketing is a process that never really ends. We do this dance over and over again, learning, improving, gaining efficiencies, and rolling with whatever unexpected punches come our way.
None of this implies perfection, no baseball player maintains a 1.000 batting average, no investor always picks the right stock, no courier delivers on-time every time. The purpose of having a consistent approach though — the reason we keep performing the dance — is not that we want to, or ever can guarantee success, but simply to increase the chances of success by minimizing the risk of failure.