success isn't a magic trick.
It isn’t a secret recipe, or a lottery either: it’s a carefully choreographed dance we perform every day.
Of course, even the most practiced dancers, athletes, and performers make mistakes. Sometimes even the most carefully, the most thoughtfully crafted strategy goes awry. Or, as Mike Tyson famously put it, “Everyone has a plan until they get punched in the mouth.”
But what if you had a plan that anticipated that punch? What if your plan could account for the reality that plans tend to be imperfect? What if you had a plan that was designed to be adaptive to the reactions of others?
We built our methodology around those ideas exactly: the necessity of adaptation and the need to interact WITH your market, not onto it.
Developed in conjunction with our affiliated nonprofit, The Orbiter Project, The Orbiter Digital Marketing Cycle (ODMC) is the culmination of everything our co-principals have learned in nearly four decades of combined marketing experience. The six stages of the ODMC outline the steps to develop and execute a strategy, how to spend money, when, and for what purpose, the need to experiment and revise based on customer response, and how to handle the unexpected.
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Most importantly though, the nature of the ODMC as a “cycle” serves as a constant reminder that marketing is a process that never really ends. We do this dance over and over again, learning, improving, gaining efficiencies, and rolling with whatever unexpected punches come our way.
None of this implies perfection, no baseball player maintains a 1.000 batting average, no investor always picks the right stock, no courier delivers on-time every time, no doctor saves every patient. The purpose of having a consistent approach though, the reason we keep performing the dance is not that we want to, or ever can guarantee success, but simply to increase the chances of success by minimizing the risk of failure.