Why content is the most critical detail in web design
This is a recurring debate web designers, including us, have with their clients regularly:
Designer: “We need content to build the site”
Client: “I need to see the design before I can create content.”
Every web designer has their process in designing a website. Our process, like many other web designers, is to design the website around the client’s content. We give the client an example of how a page could look using dummy text, but in order to create the rest of the secondary pages, it is vital to have the content to design around. Here’s why:
Content frames design: it helps produce design relevant to the content. Designers can adjust website visitors’ experiences accordingly, making the customers and even Google happy. A good web designer will want your website and your business to succeed, and being able to see and use provided content gives the designer a greater understanding of the business and what it is trying to achieve.
Let’s be blunt: building a site with dummy text, and then going back in to replace it with the real content is counterproductive and repetitive. Essentially costing you and your web designer more money.
Having content lets you, the client, see what everything will look like on your site before approving everything or paying for something you aren’t happy with. Often times designs with dummy text are not mirrored in the browser correctly and it can be frustrating for the client and the designer.
If you are having trouble coming up with content or don’t have the time to do so, talk with your designer. They should work with you to come up with the best strategy to help curate that content. In the end, having a website designed around your content will be to your benefit.