Truth time: your logo doesn’t need to be bigger, and here’s why

We get it. Your logo is awesome. Not only that, but it is an important part of your business and your branding. It helps define you, and it should be well-represented on your website.

But not once have I ever arrived on a website and said to myself, “Man that logo is SMALL. I really wish it was bigger.”

When visitors come to your site, there is usually a pretty clear reason as to why they came there (if they are the type of visitors you are wanting on your site). Chances are, they already know the name of your business and maybe a little bit about what you do. They aren’t coming to your site to look at your logo. No, they are coming to learn more about your business, how you can help them, and maybe get some free stuff. The logo’s biggest functional purpose on the website is to act as a “home” button.

When your logo takes up half the page when you go to a site, not only are you potentially distracting away from core content, but you’re telling your customers that you put your needs (to have your logo as big as possible) over theirs (to quickly and easily find the information they need. Don’t ever forget that your website is for your customers, not for you.)

Beyond that, do you know what Apple, Marriott, IBM, Target, Salesforce, Subway, Accenture, Amazon and United Airlines have in common? The logo on their websites are all under 50 pixels tall. Big businesses understand how valuable the real estate on their website is, while most small businesses struggle with it. So consider this: the smaller your logo is, the larger your company appears in the eyes of your audience 🙂

So, save your big logos for t-shirts and stickers and leave your website to do the work. And if you don’t have a logo yet, read up on how to make your logo iconic.