Keep it simple, SERIOUSLY

The KISS principle is a real thing: “Keep it Simple, Stupid” or “Keep it Small and Simple” and numerous other variations but all with the same meaning. Systems and machines work best — and most consistently — when they are kept simple. The same goes for your website. Keep it simple, and it will work it’s best.

So with that in mind, let’s talk about the navigation bar on your website. The simpler it is, the better it will work. If you have 7 tabs on your navigation, that’s fine. But when each of those navigation items drop down with a list of 5-7 options underneath you have a problem. Now you’re asking a user to sift through 35-50 options in your navigation alone. People have a short attention span, and let’s be honest: most of us have a hard time making a decision in the potato chip aisle at the grocery store. Don’t create a navigation that will give users decision anxiety.

So be very mindful in choosing what goes in your navigation. Your services, about, blog, and contact are a great place to start. If you need more navigation space, putting extra navigation in the footer for the less important pages will be your best bet. Don’t clog up your site with 2 navigation bars at the top of your site. And finally, don’t get hung up on creating clever names for your navigation.

You might also check out our post for thoughts on how your navigation could be affecting your bounce rate.