Erik Wolf Named to Top 200 Recognized Content Strategists for 2016
Founder of estound, our own Erik Wolf, was named one of the Top 200 Recognized Content Strategists for 2016 by Mindtouch. This award took into account internet presence, influence, and community engagement and participation.We are honored to be on this list for a number of reasons.
First, the list also includes folks from Google, Airbnb, Meetup, Entrepreneur Magazine, and Microsoft, so we appreciate that there are people out there who believe that our work belongs in that sort of company.
Second, if you don’t know what content marketing is (or why it’s important to your business), you probably should. Content marketing is a practice in which you create relevant, consistent, and valuable prose/images/audio/video/media and deliver it to a well-defined audience in order to increase your brand’s online engagement, conversion rate and, ultimately, sales. Content is also key in building Search Engine Optimization (SEO).
Content marketing seems very intimidating to some people. They think it has to require a lot of time and effort, and many people don’t think it will help their business. NOT TRUE. Content can be easy if you have the right strategy and you are focused on creating the right things.
Content marketing is also about looking at who your audience is and honing in on them. What does your audience want and need from you, and how can your content appease them? That is what you should be focusing on. Creating good and engaging content will establish your expertise in your field, and lets your customers build a trust with you, creating additional sales opportunities. This all comes from having a good content strategy.
So if you need help with your content marketing strategy and how to implement it, ask us. We have one of the top content strategists around and he would love to talk with you.