Don’t know how to build a company following on social media from scratch? Here’s a simple starter plan
One of the biggest reasons many businesses tiptoe around the waters of social media marketing is because they feel that broadcasting good content to an empty room is a waste of their time. And, in many ways, that viewpoint makes a lot of logical sense.
Why venture into unfamiliar territory where your company has to build a new network from scratch?
Here’s a tip to get you out of the “empty room” mindset.
Most company management teams are comprised of established business people — business people with deep networks, both personal and professional. So while the business may have limited reach in the first few months of a new social media marketing effort, its managers can likely combine to reach thousands of contacts, even on Day One.
The individuals on your executive/management team likely have robust LinkedIn account and probably a Facebook account as well. It’s possible that you have people on your management team that also maintain Twitter or Google+ accounts. And, these individuals also have a vested interest in your company’s success.
While you are getting your social effort up and running, ask your managers to share your firm’s content through their own social media accounts. Don’t get hung up on how many friends/followers/likers/whatever that your firm has, that’s just a number and one that doesn’t always lead directly to profit. Remember, you’re doing this for lead generation, to build an effective online footprint and traffic from search engines.