Are you looking out windows or looking into mirrors?

In this context, looking out windows means taking input and feedback from the world outside of your organization and yourself – what your customers want. Looking into mirrors means gathering all the information from within your organization – what you want or think customers should want. Obviously, marketers need external information from the customers, unless […]

Avoid counterproductive marketing meetings

Meetings are often seen as necessary evils, marketing meetings or otherwise. People dread them, complain about them, and avoid them. However, it doesn’t have to be that way, which is good because in-person meetings are the single best way to communicate. Technology can facilitate meetings, but the most effective ones are face-to-face meetings where everyone’s […]