.com vs. Every Other Domain: What’s best for you?  

Choosing your domain name is one of the most important aspects of your business, brand, and strategy as a whole. If you are thinking about starting a company, the first thing you should do, before even giving your company a name, is to check the domain name registrar to see what URL’s are available. If […]

Less is More (More or Less)

In our office, “focus” has become a mantra. We believe in defining things as narrowly and concisely as possible, we believe in simplicity. But clients will say, “I want potential customers to know all the services we offer!” or “We do more than the average company.” And that’s great, but it’s not helping you sell […]

The tangible benefits of a focused content strategy

We can tell you all we want about developing a content strategy for your business that is accurate, focused, and disciplined, but what do you earn if you follow our advice? Here are just a few of the benefits. Search Engine Optimization (SEO): We continually hammer the concept that Google will reward you for having […]

The three keys to high-performance online content: accuracy, focus, and discipline

Writing for a website is not easy. How do I come up with strong content? How do I make my website relevant to Google? How do I get good leads? There are three key ingredients to creating great messages and high-performance content: accuracy, focus, and discipline. Accuracy People tend to think that marketing messages should […]

Why your business doesn’t need the Better Business Bureau

Before I dive too deeply into this issue, I’d like to start with a few facts that most people don’t realize: The Better Business Bureau (BBB) is a private organization unaffiliated with any Government or public agency. The BBB’s accreditation process is a sham — it consists of a business providing the BBB with a […]

CTA’s are critical to your site and converting leads

web design

Call to actions (CTA’s) are one of the most important aspects of your website. They are usually the first thing people see when they visit your website, they ask people to perform a specific action on your page, and they convert visitors into leads. So what is a CTA? Here are a few examples we […]

Keep it simple, SERIOUSLY

The KISS principle is a real thing: “Keep it Simple, Stupid” or “Keep it Small and Simple” and numerous other variations but all with the same meaning. Systems and machines work best — and most consistently — when they are kept simple. The same goes for your website. Keep it simple, and it will work […]

Your blogs are building blocks

Many people fall into the trap of obsessing over every single blog post. But the thing to remember is that a structure is not just about the pieces that comprise it but its strength as a whole. Your blog is no different, and it’s helpful to think of each post as a building block. A […]