Marketing Automation is a holy grail for small/midsize businesses: it grants mystical — even miraculous — powers to the organization that can capture it…
But the time and expense of implementing automation have made it elusive for most small business owners. But you’ve chosen wisely if you watch this video because I’m going to show you that the holy grail of sales and marketing automation is within your grasp no matter how big or small your business is!
In 75 action-packed minutes, I will:
- Properly define marketing automation and its capabilities
- Discuss how the “theories” of marketing automation can be applied practically in small organizations
- Tell you why “lead scoring” is a load of manure and false promises – Evaluate cost-effective tools for marketing automation
- Help you properly budget to get started with automation
- Demonstrate actual skills and techniques that can be applied in your business almost immediately
If you are an entrepreneur, executive, or responsible for sales/marketing in a small or midsize organization, this session will tell you everything you need to know about whether you’re worthy of drinking from the cup of marketing automation (you are!) and if you can successfully implement it in your firm (you can!).