3 ways to AVOID “Blogger’s Block”
There’s no question that one of the biggest causes of blogging failure is the dreaded “Blogger’s Block” — the affliction that leaves you sitting in front of a blank computer screen with absolutely nothing meaningful to say. More importantly, it can disrupt your small business blogging cycle. And when we allow good habits to be disrupted, that one week of Blogger’s Block can easily spiral into three weeks, a month or more.
So how do we prevent Blogger’s Block from ruining our day and our blog? Here are three tips:
1. Keep lists. When you’re really rolling on your blog and the ideas seem to flow out of you like water from a fire hose, that’s the perfect time to sit down and make a list of topics that you can use when the great ideas just aren’t coming. Keep that list handy (saved on your computer or as a Google Doc that you can access from anywhere) and pop it open the next time you’re struggling.
2. Think about your customers and meetings over the last couple of weeks. The best (and most profitable) blog posts are often the ones that help answer the questions/objections/misconceptions that you encounter in your everyday life as a businessperson. Consider every time you’ve left a meeting thinking, “I wish I could just make them understand why strategyX was important and how it will work for them” or something along those lines. A blog post summarizing the business benefits of a certain strategy or initiative or that answers a specific FAQ about that strategy is more than good information, it’s a good sales tool.
3. Do something different. If writing just isn’t happening, try a different medium. Many of us have several devices capable of recording video and/or audio. A short two-minute monologue about something important makes a great blog post. Talk to your camera about something that’s on your mind or an experience you had with a client this week, post it to YouTube or Vimeo and embed the video in your blog or link to it. Easy 🙂
If your blog is important to you and part of your overall marketing or business strategy, you have to keep with it even when it’s hard. Don’t be defeated by Blogger’s Block — it’s definitely a curable disease.