3 simple tricks for writing great search engine optimized content
How can you get more search traffic on your pages and blog posts without all the old “black hat” Search Engine Optimization trickery which has fallen by the wayside? Here are a few helpful tips.
1. Learn the basic style. In high school, you knew you were starting out with a better grade on your term paper if you followed the style guidelines provided by your teacher. Writing search engine optimized content is very similar to those examples; if you follow basic style guidelines you will do better out of the gate. Just a few basic search engine writing style tips are:
- Include the main keyword phrase you’re interested in as close as possible to the beginning of your text, headline, meta title and meta description
- Reinforce that keyword phrase by incorporating it periodically throughout the piece
- Always create a meta title and meta description for your pages and posts
2. Good search engine writing is invisible. People used to think that writing good content for search engines meant compromising quality and readability for human visitors. This could not be further from the truth. If you’re doing a good job writing for search engines, your human visitors will never know you had a dual purpose. Dropping all of your eggs in Google’s basket with misdirected, over optimized writing gets you nowhere. Always write for people first.
3. Your writing should include more than just the keystrokes. It’s the web after all and good content should include links to reference material available on your site or elsewhere on the netwebs (and YES, there is a parallel to be drawn here between using links in your online writing and properly citing sources in a high school term paper) as well as images, video and other media where applicable. Rich content is better.